• Christian HoßbachEmail author
Part of the BestMasters book series (BEST)


Nowadays, organizations have to cope with volatile, uncertain, complex and ambiguous (VUCA) environments (Bennett & Lemoine, 2014). Globalization and international interconnectedness made the marketplace more and more complex, competition harder, product life cycles shorter and the pace of the global economy faster (Isaksen & Tidd, 2006). This leads to a growing need for innovation and change for organizations. Most scholars agree that creativity, in its basic sense, refers to the generation of novel and useful ideas, whereas innovation refers to the implementation of creative ideas (Amabile, 1988; Woodman, Sawyer, & Griffin, 1993).


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019

Authors and Affiliations

  1. 1.HalleGermany

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