The Case Study: A new Quality Auditing Approach for an FMCG Company

Abstract

This section provides the descriptive documentation of the case study and therefore pertains to steps 3, 4 and 5 of the applied research approach depicted in Figure 4. It captures and analyzes the relevant context (4.1), develops and tests certain forms of and topics for the SC’s application during each of the four action-research cycles in which the change initiative was conducted (4.3 – 4.6). The documentation of each cycle follows the same structure; it covers the status of the project, content and structure of the interventions and the related research findings.