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Advances in Advertising Research X pp 147–159Cite as

The Effects of a Third-Party Certification Seal in Advertising: The Role of Need for Cognition

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Abstract

Third-party certification (TPC) seals have been effective communication tools for a long time. To deliver product quality appeal to consumers, many companies use these seals in various communication strategies. TPC seals imply that the designated products and services are approved and endorsed by third-party organizations (TPOs).

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Author information

Authors and Affiliations

  1. School of Commerce, Waseda University, Tokyo, Japan

    Kei Mineo

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  1. Kei Mineo
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Correspondence to Kei Mineo .

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Editors and Affiliations

  1. University of Valencia, Valencia, Valencia, Spain

    Enrique Bigne

  2. Center for Retailing, Stockholm School of Economics, Stockholm, Sweden

    Sara Rosengren

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Mineo, K. (2019). The Effects of a Third-Party Certification Seal in Advertising: The Role of Need for Cognition. In: Bigne, E., Rosengren, S. (eds) Advances in Advertising Research X. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-24878-9_12

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