Intuitive Verfahren

Zusammenfassung

Fast immer sind die Aussichten auf Gewinn oder Verlust die wirksamste Möglichkeit der Manipulation.

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Authors

Gert Gutjahr
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Gutjahr, G. (2019). Intuitive Verfahren. In: Markenpsychologie. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-24282-4_19