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Paradoxien des Verbraucherverhaltens pp 13–24Cite as

Privatheit beim Online-Shopping?

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Zusammenfassung

Die Privatheit der Nutzerinnen und Nutzer von Online-Shopping Angeboten ist ein relevantes Thema der heutigen digitalisierten Gesellschaft und stellt eine Herausforderung sowohl für die Wissenschaft als auch für die Politik dar. Viele Verbraucherinnen und Verbraucher sind um Ihre Privatheit besorgt, weisen jedoch unzureichendes Wissen sowie einen Mangel an Motivation bezüglich des Schutzes ihrer Privatheit auf. Aus diesem Grund besteht akuter Handlungsbedarf der Entwicklung und Untersuchung nutzerorientierter und nutzerfreundlicher Schutzmaßnahmen bezüglich der Privatheit von Verbraucherinnen und Verbrauchern. Die Berücksichtigung psychologischer Mechanismen zur Verarbeitung privatheitsrelevanter Hinweisreize und verhaltensbeeinflussender Einflussgrößen der Individuen sollten dabei beachtet und für die Entwicklung interdisziplinärer und nutzerorientierter Ansätze zum Schutz der Privatheit beim Online-Shopping herangezogen werden.

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Diese Forschung wurde vom Bundesministerium für Bildung und Forschung (BMBF, Nr. 16KIS0743) und von der Deutschen Forschungsgemeinschaft (DFG, 2167) gefördert.

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Authors and Affiliations

  1. Universität Duisburg-Essen, Duisburg, Deutschland

    Johanna Schäwel & Nicole C. Krämer

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  1. Johanna Schäwel
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  2. Nicole C. Krämer
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Correspondence to Nicole C. Krämer .

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Editors and Affiliations

  1. Johann Wolfgang Goethe-Universität, Frankfurt am Main, Germany

    Birgit Blättel-Mink

  2. Heinrich-Heine-Universität, Düsseldorf, Germany

    Peter Kenning

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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Schäwel, J., Krämer, N.C. (2019). Privatheit beim Online-Shopping?. In: Blättel-Mink, B., Kenning, P. (eds) Paradoxien des Verbraucherverhaltens. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23841-4_2

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  • DOI: https://doi.org/10.1007/978-3-658-23841-4_2

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-23840-7

  • Online ISBN: 978-3-658-23841-4

  • eBook Packages: Business and Economics (German Language)

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