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Die Treiber der Customer Experience pp 1–5Cite as

Einleitung

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Zusammenfassung

In diesem einführenden Kapitel werden der Forschungsstand dargestellt, der Begriff des „Einkaufserlebnisses“ erläutert, die Rolle des Preises beschrieben und die Zielsetzung des Buches genannt.

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Authors and Affiliations

  1. München, Deutschland

    Andreas Toth

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  1. Andreas Toth
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Correspondence to Andreas Toth .

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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Toth, A. (2019). Einleitung. In: Die Treiber der Customer Experience. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23704-2_1

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  • DOI: https://doi.org/10.1007/978-3-658-23704-2_1

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-23703-5

  • Online ISBN: 978-3-658-23704-2

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