Zusammenfassung
Als Grundlage für eine Gestaltung der Sharing Economy sind Kenntnisse über die Einflussfaktoren des Sharing-Verhaltens der Bevölkerung erforderlich. Direkte Einflussfaktoren sind Verhaltenstreiber, die vor allem psychologische Faktoren betreffen. Zunächst spielt der Nutzen, den Sharing-Angebote versprechen, eine Rolle. Dabei können funktionale, hedonistische oder soziale Nutzen relevant sein. Zudem sind Vertrauen, die soziale Norm sowie Persönlichkeitsmerkmale relevant. Diese direkten Faktoren können durch diverse externe Faktoren, wie die Merkmale einer Sharing-Plattform und auch die Massnahmen einer Stadtverwaltung, beeinflusst werden.
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Georgi, D. et al. (2019). Einflussfaktoren des Sharing-Verhaltens. In: ShareCity. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23700-4_4
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