Image and Public Relations Practice

  • Horst Avenarius


Image as a topic for scientific discussion is most welcome to public relations practioners. Whenever we considered the concept of image, however, the fact that we seldom got any resonance from communications science has always amazed us.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  • Horst Avenarius
    • 1
  1. 1.GautingDeutschland

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