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Physische Umwelt

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Konsumentenverhalten

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Zusammenfassung

In diesem Kapitel lernen Sie, die Wechselwirkung zwischen Konsumverhalten und physischer Umwelt zu verstehen, wie die physische Umwelt auf das Verhalten des Konsumenten wirkt, wie die Gestaltung des Kaufkanals das Verhalten beeinflusst, den Einfluss von Produktverpackungen auf das Kaufverhalten zu verstehen und welche Rolle der Verkäufer und andere Personen am Verkaufsort spielen, indem Sie die physische Umwelt des Konsumenten durch folgendes Modell betrachten: umweltpsychologisches Verhaltensmodell.

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Authors and Affiliations

  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Kiel, Schleswig-Holstein, Deutschland

    Stefan Hoffmann & Payam Akbar

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  1. Stefan Hoffmann
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  2. Payam Akbar
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Correspondence to Stefan Hoffmann .

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Hoffmann, S., Akbar, P. (2019). Physische Umwelt. In: Konsumentenverhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23567-3_10

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  • DOI: https://doi.org/10.1007/978-3-658-23567-3_10

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