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How does Service Business Development (really) take place? Strategy Configuration in Manufacturing Companies’ different Business Environments

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Service Business Development

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Zusammenfassung

Since industrial and consumer markets are associated with highly dynamic business environments, manufacturing companies are increasingly executing service business development to capture new growth potential. In doing so, they face the challenge of aligning their strategic configuration with changing conditions in their business environments. Based on a cross-industry dataset of 137 manufacturing companies’ service business development activities, this study empirically investigates how service business development is strategically configured and applied in different business environmental circumstances.

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Authors and Affiliations

  1. Berlin, Deutschland

    Jonas Bielefeldt

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  1. Jonas Bielefeldt
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Correspondence to Jonas Bielefeldt .

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  1. Universität Basel, Schweiz Wirtschaftswissenschaftliche Fakultät Lehrstuhl für Marketing und Unternehmensführung , Honorarprofessor an der Technischen Universität München , Basel, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Bielefeldt, J. (2018). How does Service Business Development (really) take place? Strategy Configuration in Manufacturing Companies’ different Business Environments. In: Bruhn, M., Hadwich, K. (eds) Service Business Development. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22426-4_6

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  • DOI: https://doi.org/10.1007/978-3-658-22426-4_6

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-22425-7

  • Online ISBN: 978-3-658-22426-4

  • eBook Packages: Business and Economics (German Language)

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