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Effectual Service Business Development–Zur Anwendung des Effectuation-Ansatzes bei Geschäftsmodellinnovationen

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Service Business Development

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Zusammenfassung

Dieser Artikel würdigt den Beitrag der Effectuation-Logik zu Geschäftsmodellinnovationen in Dienstleistungsbranchen. Weiterhin legt er dar, wie und unter welchen organisationalen und individuellen Rahmenbedingungen zentrale Managementfragen in praktisches Managementhandeln übersetzt werden können. Basierend auf einer Literaturanalyse werden konkrete Rückschlüsse gezogen, wie erfolgreiches Effectual Service Business Development durchgeführt werden kann, indem die umsetzungsorientierten Anwendungshinweise zusammengefasst und eingeordnet werden.

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Authors and Affiliations

  1. Campus Dresden, SRH Hochschule Berlin, Dresden, Deutschland

    Jörg Männicke

  2. Hochschule für Technik + Wirtschaft Dresden, Dresden, Deutschland

    Ronny Baierl

Authors
  1. Jörg Männicke
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  2. Ronny Baierl
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Corresponding author

Correspondence to Ronny Baierl .

Editor information

Editors and Affiliations

  1. Universität Basel, Schweiz Wirtschaftswissenschaftliche Fakultät Lehrstuhl für Marketing und Unternehmensführung , Honorarprofessor an der Technischen Universität München , Basel, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Männicke, J., Baierl, R. (2018). Effectual Service Business Development–Zur Anwendung des Effectuation-Ansatzes bei Geschäftsmodellinnovationen. In: Bruhn, M., Hadwich, K. (eds) Service Business Development. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22426-4_19

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  • DOI: https://doi.org/10.1007/978-3-658-22426-4_19

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-22425-7

  • Online ISBN: 978-3-658-22426-4

  • eBook Packages: Business and Economics (German Language)

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