Zusammenfassung
In einer digitalisierten Welt hängt der Erfolg einer Innovation immer weniger vom Leistungspotenzial einer Einzeltechnologie ab. Vielmehr spielt das gesamte Ecosystem an voneinander abhängigen technologischen Lösungen und Innovationsakteuren eine immer entscheidendere Rolle. In diesem Beitrag verdeutlichen wir, dass Verfügbarkeitsengpässe entweder bei Input- oder bei Komplementärtechnologien den Markterfolg einer technologischen Innovation erheblich beinträchtigen können. Basierend darauf erläutern wir ein Rahmenmodell mit vier möglichen ecosystembezogenen Problemszenarien. Am Beispiel von sechs Anwendungsfeldern des industriellen 3D-Drucks veranschaulichen wir diese vier Szenarien und leiten geeignete Lösungsstrategien ab. Insgesamt soll der Beitrag so unternehmerischen Entscheidungsträgern eine Hilfestellung zur Lokalisierung von Herausforderungen im Innovationsecosystem bieten.
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Reck, F., Fliaster, A., von Saldern, F. (2019). Der Blick fürs Ganze. In: Becker, W., et al. Geschäftsmodelle in der digitalen Welt. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22129-4_33
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