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From Big Data to Smart Data – Problemfelder der systematischen Nutzung von Daten in Unternehmen

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Geschäftsmodelle in der digitalen Welt

Zusammenfassung

Die zunehmende Digitalisierung von Geschäftsprozessen, Leistungen oder sogar ganzen Geschäftsmodellen bietet Unternehmen vielfältige Möglichkeiten zur Wertgenerierung mit Daten. Die zielgerichtete und systematische Verarbeitung und Nutzung von Daten stellt Unternehmen verschiedener Branchen jedoch vor große Herausforderungen. Der vorliegende Beitrag gibt einen Überblick über grundlegende Prozesse der systematischen Verarbeitung und Nutzung von Daten in Unternehmen. Darüber hinaus diskutiert der Beitrag mögliche Problemfelder, die bei der Nutzung von Daten entstehen können und gibt Handlungsempfehlungen, wie Unternehmen diese Herausforderungen bewältigen können.

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Author information

Authors and Affiliations

  1. Otto-Friedrich-Universität Bamberg, Bamberg, Deutschland

    Steffen Wölfl & Daniel Hein

  2. School of Business and Management, Queen Mary University of London, London, UK

    Alexander Leischnig

  3. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing, Otto-Friedrich-Universität Bamberg, Bamberg, Deutschland

    Björn Ivens

Authors
  1. Steffen Wölfl
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  2. Alexander Leischnig
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  3. Björn Ivens
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  4. Daniel Hein
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Corresponding author

Correspondence to Steffen Wölfl .

Editor information

Editors and Affiliations

  1. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Unternehmensführung & Controlling, Otto-Friedrich-Universität Bamberg, Bamberg, Germany

    Wolfgang Becker

  2. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationale Rechnungslegung und Wirtschaftsprüfung, Otto-Friedrich-Universität Bamberg, Bamberg, Germany

    Brigitte Eierle

  3. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Innovationsmanagement, Otto-Friedrich-Universität Bamberg, Bamberg, Germany

    Alexander Fliaster

  4. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing, Otto-Friedrich-Universität Bamberg, Bamberg, Germany

    Björn Ivens

  5. School of Business and Management, Queen Mary University of London, London, UK

    Alexander Leischnig

  6. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management, Otto-Friedrich-Universität Bamberg, Bamberg, Germany

    Alexander Pflaum

  7. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Produktion und Logistik, Otto-Friedrich-Universität Bamberg, Bamberg, Germany

    Eric Sucky

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Wölfl, S., Leischnig, A., Ivens, B., Hein, D. (2019). From Big Data to Smart Data – Problemfelder der systematischen Nutzung von Daten in Unternehmen. In: Becker, W., et al. Geschäftsmodelle in der digitalen Welt. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22129-4_11

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  • DOI: https://doi.org/10.1007/978-3-658-22129-4_11

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