Abstract
Grocery retailing has the largest sales volumes in the retail industry (e.g., approximately 770 bn. US$ in the USA, 680 in China, 300 in Japan, or 280 in Germany), and firms such as Wal-Mart, Schwarz, and Carrefour are among the biggest retailers in the world. They have dynamically internationalized by transferring store formats abroad (e.g., hypermarkets, supermarkets, discount, or neighborhood stores, Huang and Sternquist 2007; Swoboda and Elsner 2013).
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Morbe, L. (2018). Study 3: Country Environment, Retailers’ Resources and Local Performance: A Cross-classified Multi-level Approach. In: International Retailers’ Performance in Host Countries. Handel und Internationales Marketing Retailing and International Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22069-3_4
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DOI: https://doi.org/10.1007/978-3-658-22069-3_4
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