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Kaufentscheidungen, psychologische Preise und der Schmerz des Bezahlens – Erkenntnisse der Verhaltensforschung

  • Jörn SickmannEmail author
  • Carina Goldbach
  • Achiel Fenneman
Chapter

Zusammenfassung

Jeden Tag müssen wir eine große Anzahl an Entscheidungen treffen: Sollen wir früh oder spät aufstehen, nehmen wir das Auto oder das Fahrrad zur Arbeit, lesen wir zuerst unsere Emails oder studieren lieber den neuen Quartalsbericht. Grobe Schätzungen reichen von 20.000 bis hin zu 35.000 Entscheidungen, mit denen jeder von uns täglich konfrontiert wird. Nach der traditionellen ökonomischen Theorie werden Entscheidungen durch einen analytischen Prozess der rationalen Entscheidungsfindung getroffen.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  • Jörn Sickmann
    • 1
    Email author
  • Carina Goldbach
    • 1
  • Achiel Fenneman
    • 1
  1. 1.Hochschule Rhein-WaalKleveDeutschland

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