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Social Attribution of Value – the Case of Electronic Engagement Platforms

  • Michael Kleinaltenkamp
  • Helge Löbler
  • Benedikt Eßer
  • Nick Fennert
Chapter

Zusammenfassung

In literature and especially in Service-Dominant (S-D) logic, value is seen as being “uniquely and phenomenologically determined by the beneficiary” (Vargo/Lusch 2016: 8). However, to evaluate the value of the experiences made, the beneficiaries need a reference to which such experiences can be related. According to goal theory, value is dependent on the goals of a beneficiary as it stems from the contribution of things, processes, or behaviors to an individual’s goal achievement in use situations (Bagozzi 1997; Barsalou 1991; Gutman 1982; Peterman 1997).

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  • Michael Kleinaltenkamp
    • 1
  • Helge Löbler
    • 2
  • Benedikt Eßer
    • 3
  • Nick Fennert
    • 1
  1. 1.Marketing-DepartmentFreie Universität BerlinBerlinDeutschland
  2. 2.Institut für Service und Relationship ManagementUniversität LeipzigLeipzigDeutschland
  3. 3.Box at Work GmbHBerlinDeutschland

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