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Das Ohr isst mit!

Die Wirkung von Musik in der Gastronomie
  • Jan ReinhardtEmail author
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Zusammenfassung

Musik ist allgegenwärtig, nicht selten auch bei der Einnahme von Mahlzeiten. Vor allem in Gaststätten entkommt man der Beschallung mit Musik kaum. Den Gästen ist jedoch häufig nicht bewusst, dass ihr Essverhalten durch die Musik teilweise gravierend manipuliert wird. So können deutliche Veränderungen bei der Auswahl, der Konsumgeschwindigkeit und der Menge von Speisen und Getränken festgestellt werden. Auch das Geschmackserlebnis und die Geschmacksqualität sowie die Beurteilung der Speisen und Getränke werden teilweise stark beeinflusst. Nicht zuletzt wird die Atmosphäre der Lokalität erheblich durch die Musik geprägt. Die zuvor genannten Effekte von Musik sind jedoch keineswegs exklusiv für Gaststätten zu verzeichnen, auch zu Hause sind diese Wirkungen von Musik beim Essen nachweisbar. Prinzipiell ist Musik also in der Lage und auch dazu geeignet, das Gästeverhalten zu steuern.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Institut für Musik und MusikwissenschaftTechnische Universität DortmundDortmundDeutschland

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