Zusammenfassung
Soziale Medien gehören längst zu unserem alltäglichen Leben – ob es den innovativen Bereich der Kochkünste oder B2B-Geschäftsentwicklungsprozesse betrifft – ausgewählte soziale Medien können die zugrunde liegenden Prozesse agil und nachhaltig beeinflussen. Eine Google-Abfrage im April 2018 nach „Social Media and B2B Business Development“ führte zu 2,3 Millionen, „Soziale Medien und Geschäftsentwicklung“ dagegen nur zu 9.100 Ergebnissen. Die Frage, welches Set von sozialen Medien von Unternehmen wie genutzt werden kann, um den B2B-Ge-schäftsentwicklungsprozess im Bereich des globalen Softwareumfelds zu beschleunigen, lässt sich dabei problemlos auf andere Branchen und Bereiche übertragen, in diesem Fall auf die Kochkunst.
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Krings, W. (2018). Die optimierte Nutzung von sozialen Medien im B2B-Geschäftsentwicklungsund kreativ-kulinarischen Bereich. In: Ghadiri, A., Vilgis, T., Bosbach, T. (eds) Wissen schmeckt. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-21390-9_11
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