Abstract
The promise of collaborative consumption lies in its potential to promote transparent and participatory communal exchange relations as well as increasing the utilization rate of micro-level capital through sharing with those in need of such capital. The potential of collaborative consumption is supported by technological innovation largely based on platforms of exchange and provision, both in grass-roots efforts and in business ventures. Concentrating on the latter, we argue that the success of collaborative economy business platforms coincides with the fluidity between production and consumption. The differentiation between work and consumption is seemingly thinning: consumers offer their input and resources to organizational processes of production, and consumers’ tangible and intangible resources – their possessions and skills – become lucrative and accessible on platforms. Consequently, this challenges traditional definitions, conditions, and sites of work and worker representation, as pinning down what counts as work, and who engages in work becomes increasingly difficult. In this chapter, we address the dearth of research on collective representation in collaborative economy business models. We focus on the ability of collaborative economy platforms to harness working consumers’ resources and willingness to work in settings that they do not primarily consider work. We approach the question: What are the possibilities and forms of collective representation in the collaborative economy ? Using a synthesizing approach, we illustrate the struggle between individual and collective interests in the relational dynamics of the collaborative economy and theorize on the potentiality for any collective representation in this context.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Aigren, P. (2012). Sharing: Culture and Economy in the Internet Age. Amsterdam, NL: Amsterdam University Press.
Bala, C., & Schuldzinski, W. (2016). Einleitung: Neuer sozialer Konsum ? In C. Bala & W. Schuldzinski (eds.), Prosuming und Sharing – neuer sozialer Konsum. Aspekte kollaborativer Formen von Konsumtion und Produktion (pp. 7 – 29). Düsseldorf, DE: Verbraucherzentrale NRW.
Balaram, B. (2016). Fair Share: Reclaiming power in the sharing economy [RSA publication, January 2016]. Retrieved from https://www.thersa.org/discover/publications-and-articles/reports/fair-share-reclaiming-power-in-the-sharing-economy/#
Bauer, R. M., & Gegenhuber, T. (2015). Crowdsourcing: Global search and the twisted roles of consumers and producers. Organization, 22(5), 661 – 681.
Bershidsky, L. (2016, November 30). EU Court Will Resolve Uber’s Identity Crisis. Bloomberg. Retrieved from https://www.bloomberg.com/view/articles/2016-11-30/taxi-or-tech-eu-court-will-rule-on-uber-s-identity
Beverungen, A., Böhm, S., & Land, C. (2015). Free Labour, Social Media, Management: Challenging Marxist Organization Studies. Organization Studies, 36(4), 473 – 489. https://doi.org/10.1177/0170840614561568
Boje, D. M., & Baskin, K. (2011). Our organizations were never disenchanted: Enchantment by design narratives vs enchantment by emergence. Journal of Organizational Change Management, 24, 411 – 26.
Bonsu, S. K., & Darmody, A. (2008). Co-creating Second Life: Market-Consumer Cooperation in Contemporary Economy. Journal of Macromarketing, 28(4), 355 – 368.
Botsman, R., & Rodgers, R. (2010). What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. London, UK: HarperCollins.
Bridoux, F., Coeurderoy, R., & Durand, R. (2011). Heterogeneous motives and the collective creation of value. The Academy of Management Review, 36(4), 711 – 730.
Chase, R. (2015). Peers Inc : How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism. New York, NY: PublicAffairs.
Ciccarelli, R. (2016, October 12). Delivery workers strike in latest flare up of gig economy conflict. il manifesto. Retrieved from http://ilmanifesto.global/deliveryworkers-strike-in-latest-flare-up-of-gig-economy-conflict
Codagnone, C., Abadie, F., & Biagi, F. (2016). The Future of Work in the ‘Sharing Economy’. Market Efficiency and Equitable Opportunities or Unfair Precarisation ? [Institute for Prospective Technological Studies, JRC Science for Policy Report EUR 27913 EN]. Retrieved from http://publications.jrc.ec.europa.eu/repository/handle/JRC101280
Codagnone, C., Biagi, F., & Abadie, F. (2016). The Passions and the Interests: Unpacking the ‘Sharing Economy’ [Institute for Prospective Technological Studies, JRC Science for Policy Report EUR 27914 EN). Retrieved from http://publications.jrc.ec.europa.eu/repository/handle/JRC101279
Comor, E. (2011). Contextualizing and Critiquing the Fantastic Prosumer: Power, Alienation and Hegemony. Critical Sociology, 37(3), 309 – 327.
Eidelson, J. (2013, January 29). Alt-Labor. The American Prospect. Retrieved from http://prospect.org/article/alt-labor
Endrissat, N., Islam, G., & Noppeney, C. (2015). Enchanting Work: New Spirits of Service Work in an Organic Supermarket. Organization Studies, 36(11), 1555 – 1576.
European Commission (2016a). A European agenda for the collaborative economy [COM(2016) 356]. Retrieved from http://ec.europa.eu/DocsRoom/documents/16881
European Commission (2016b). European agenda for the collaborative economy – supporting analysis [SWD(2016) 184]. Retrieved from http://ec.europa.eu/Docs-Room/documents/16881
Fantasia, R. (1988). Cultures of Solidarity. Berkeley, CA: University of California Press.
Fleming, P. (2014). Resisting Work: The Corporatization of Life and its Discontents. Philadelphia, PA: Temple University Press.
Fraser, N. (1995). From redistribution to recognition ? Dilemmas of justice in a ‘post-socialist age. New Left Review, I/212 (July-August), 68 – 93.
Fraser, N. (2005). Reframing justice in a globalizing world. New Left Review, 36 (November-December), 69 – 88.
Fraser, N. (2009). Scales of Justice: Reimagining Political Space in a Globalizing World. New York, NY: Columbia University Press.
Fuchs, C. (2014). Digital prosumption labour on social media in the context of the capitalist regime of time. Time & Society, 23(1), 97 – 123.
Gabriel, Y., & Lang, T. (2015) The Unmanageable Consumer. (3rd ed.). London, UK: Sage.
Griswold, A. (2016, February 23). The scariest thing about the gig economy is how little we actually know about it. Quartz. Retrieved from http://qz.com/614218/thescariest-thing-about-the-gig-economy-is-how-little-we-actually-know-aboutit/
Haque, U. (2015, June 8). The Servitude Bubble. Tech isn’t really making a “sharing” economy. So what is it making ? Medium. Retrieved from https://medium.com/bad-words/the-servitude-bubble-c9e998c437c6#.8ugqx2t5g
Hilton, M. (2009). Prosperity for All: Consumer Activism in an Era of Globalization. Ithaca, NY: Cornell University Press.
Huws, U. (2016, June 1). Logged In. Jacobin. Retrieved from https://www.jacobinmag.com/2016/01/huws-sharing-economy-crowdsource-precarity-uber-workers
Jenkins, S., & Delbridge, R. (2013). In pursuit of happiness: A sociological examination of employee identifications amongst a “happy” call-centre workforce. Organization, 21(6), 867 – 887.
Kowalsky, W. (2016, June 13). What a wonderful new world: The sharing economy. Social Europe. Retrieved from https://www.socialeurope.eu/2016/06/wonderful-new-world-sharing-economy/
Lakhani, T., & Tapia, M. (2014). Organizing the fragmented unorganized. An examination and history of the fast food movement. Perspectives on Work, 18, 22 – 25 & 106.
Lichtenstein, N. (2002). State of the union: A century of American labor. Princeton, NJ: Princeton University Press.
Maeckelbergh, M. (2014). Social movements and global governance. In M. Parker, G. Cheney, V. Fournier & C. Land (eds.), The Routledge Companion to Alternative Organization (pp. 345 – 358). London, UK: Routledge.
Martin, C. J. (2016). The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism ? Ecological Economics, 121 (January 2016), 149 – 159.
Martin, R. (2002). Financialization of Daily Life. Philadelphia, PA: Temple University Press.
Moraes, C., Szmigin, I., & Carrigan, M. (2010). Livin production-engaged alternatives: An examination of new consumption communities. Consumption Markets & Culture, 13(3), 273 – 298.
Morozov, E. (2013, October 14). The ‘sharing economy’ undermines workers’ rights. The Financial Times. Retrieved from https://next.ft.com/content/92c3021c-34c2-11e3-8148-00144feab7de
Ostrom, E. (2010). Beyond Markets and States: Polycentric Governance of Complex Economic Systems. The American Economic Review, 100(3), 641 – 672
Parker, M., Fournier, V., & Reedy, P. (2007). The Dictionary of Alternatives. London, UK: Zed Books.
Paul, A. (2014, October 28). A Union of One. Jacobin. Retrieved from https://www.jacobinmag.com/2014/10/freelancers-union
Polanyi, Karl. (2001/1947). The great transformation: The political and economic origins of our time. (2nd ed.). Boston: Beacon Press.
Porter, M., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1/2), 62 – 77.
Ritzer, G. (2014). Prosumption: Evolution, revolution, or eternal return of the same ? Journal of Consumer Culture, 14(1), 3 – 24. https://doi.org/10.1177/1469540513509641
Ritzer, G., & Jurgenson, N. (2010). Production, Consumption, Prosumption: The nature of capitalism in the age of the digital ‘prosumer’. Journal of Consumer Culture, 10(1), 13 – 36.
Ross, A. (2013). In Search of the Lost Paycheck. In T. Scholz (ed.), Digital Labor: The Internet as Playground and Factory (pp. 13 – 32). New York, NY: Routledge.
Sahlins, M. (1972). Stoneage economics. Chicago: Aldine-Atherton.
Scholz, T. (Ed.). (2013). Digital Labor: The Internet as Playground and Factory. New York, NY: Routledge.
Scholz, T. (2016). Platform Cooperativism. Challenging the Corporate Sharing Economy. Retrieved from http://www.rosalux-nyc.org/platform-cooperativism-2/
Scholz, T. (2017). Uberworked and Underpayed. Cambridge: Polity.
Shirky, C. (2008). Here Comes Everybody. London: Penguin Books.
Silver, B. J. (2003). Forces of labor: Workers’ movements and globalization since 1870. Cambridge, UK: Cambridge University Press.
Slee, T. (2015). What’s Yours is Mine. Against the Sharing Economy. New York, NY: OR Books.
Snow, D. A., & Soule, S. A. (2010). A Primer on Social Movements. New York, NY: W. W. Norton & Company.
Taylor, A. (2014). The People’s Platform: Taking back Power and Culture in the Digital Age. New York, NY: Metropolitan Books.
U. S. Department of Commerce (2016). Digital Matching Firms: A New Definition in the “Sharing Economy” Space. Retrieved from http://www.esa.doc.gov/sites/default/files/digital-matching-firms-new-definition-sharing-economy-space.pdf
Utting, P. (2015). Introduction: The challenge of scaling up social and solidarity economy. In P. Utting (Ed.), Social and solidarity economy: Beyond the fringe (pp. 1 – 37). London, UK: Zed Books.
Valenduc, G., & Vendramin, P. (2016). Work in the digital economy: sorting the old from the new (European Trade Union Institute Working Paper 2016.03). Brussels, BE: ETUI aisbl.
Wahlen, S., & Laamanen, M. (2015). Consumption, Lifestyle and Social Movements. International Journal of Consumer Studies, 39(5), 397 – 403.
Wahlen, S., & Laamanen, M. (2017). Collaborative Consumption and Sharing Economies. In M. Keller, B. Halkier, T.-A. Wilska & M. Truninger (eds.), Routledge Handbook on Consumption (pp. 116 – 130). Oxford, UK: Routledge.
Webster, J., & Watson, R. T. (2002). Analyzing the past to prepare for the future: Writing a literature review. MIS Quarterly, 26(2), xiii – xxiii.
Zwick, D., & Bradshaw, A. (2016). Biopolitical Marketing and Social Media Brand Communities. Theory, Culture & Society, 33(5), 91 – 115.
Zwick, D., Bonsu, S. K., & Darmody, A. (2008). Putting Consumers to Work: ‘Co-creation’ and new marketing govern-mentality. Journal of Consumer Culture, 8(2): 163 – 196.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
About this chapter
Cite this chapter
Laamanen, M., Barros, M., Islam, G. (2018). Collective representation on collaborative economy platforms. In: Cruz, I., Ganga, R., Wahlen, S. (eds) Contemporary Collaborative Consumption. Kritische Verbraucherforschung. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-21346-6_3
Download citation
DOI: https://doi.org/10.1007/978-3-658-21346-6_3
Published:
Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-21345-9
Online ISBN: 978-3-658-21346-6
eBook Packages: Social SciencesSocial Sciences (R0)