Mao On the Gate: Li Keran and the New Year Picture
On November 26, 1949, the People’s Daily published instructions on launching work on new nianhua (New Year picture) from the Central Government under the name of Shen Yanbing, then the minister of culture. Nianhua are a form of traditional folk art produced for the celebration of the lunar New Year in China and often feature popular deities, auspicious motifs, and vernacular literature (Flath 2004: 96). During wartime, Communist artists adopted nianhua in the production of propaganda to mobilize and win the support of the peasants.
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