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Marktforschung pp 167–183Cite as

Längsschnittuntersuchungen

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Literatur

  • ESOMAR (2016). Global market research 2016. Amsterdam: ESOMAR.

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  • Günther, M., Vossebein, U., & Wildner, R. (2006). Marktforschung mit Panels (2. Aufl.). Wiesbaden: Gabler.

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  • Nielsen (2013). Deutschland 2013 – Handel, Verbraucher, Werbung. Frankfurt a. M.: Nielsen.

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  • Smith, D. (2007). The role and changing nature of marketing intelligence. In ESOMAR (Hrsg.), Market research handbook (5. Aufl. S. 3–36). Chichester: Wiley.

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Author information

Authors and Affiliations

  1. Freie Universität Berlin, Berlin, Deutschland

    Prof. Dr. Alfred Kuß

  2. GfK-Verein, Nürnberg, Deutschland

    Prof. Dr. Raimund Wildner

  3. design akademie berlin, SRH Hochschule für Kommunikation und Design, Berlin, Deutschland

    Prof. Dr. Henning Kreis

Authors
  1. Prof. Dr. Alfred Kuß
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  2. Prof. Dr. Raimund Wildner
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  3. Prof. Dr. Henning Kreis
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Corresponding author

Correspondence to Henning Kreis .

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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Kuß, A., Wildner, R., Kreis, H. (2018). Längsschnittuntersuchungen. In: Marktforschung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-20566-9_5

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  • DOI: https://doi.org/10.1007/978-3-658-20566-9_5

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-20565-2

  • Online ISBN: 978-3-658-20566-9

  • eBook Packages: Business and Economics (German Language)

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