Willingness to Pay for Public Service Media

  • Markus Grammel
  • Johann Gründl
Part of the Forschung und Praxis an der FHWien der WKW book series (FPGHW)


This empirical paper examines the issue of willingness to pay (WTP) for public service media (PSM) in Austria and neighboring Germany. It tests the hypothesis that people are more willing to pay for PSM if their awareness for the existence of PSM’s online services is raised. A non-representative quantitative online survey (N = 1657) including an experiment was conducted in June and July 2016 in both countries. No supporting evidence was found; the results suggest that online services do not play an important role in predicting WTP. Apart from that, multiple predictors for WTP in line with existing research and streaming services as points of reference for people’s valuation of PSM are discussed.


Public value Public service media Public service broadcasting License fee Willingness to pay Contingent valuation Online survey Austria Germany 


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.FHWien der WKWWienÖsterreich
  2. 2.Institut für StaatswissenschaftUniversität WienWienÖsterreich

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