Zusammenfassung
Durch die webbasierte Einbindung von und Zusammenarbeit mit unternehmensexternen Individuen während der Ideengenerierung und Produktentwicklung ergeben sich für Unternehmen neue Möglichkeiten, um ihre Wettbewerbsfähigkeit zu steigern. Insbesondere Ideenwettbewerbe sind unternehmensseitig ein vielversprechendes Instrument, um in kürzester Zeit und zu vergleichsweise geringen Kosten eine große Menge an kreativen und unkonventionellen Ideen zu einer bestimmten Problemstellung zu erhalten. Zugleich können Konsumenten, Hobby-Enthusiasten, Studenten etc. nunmehr Teil der (industriellen) Wertschöpfung von Unternehmen werden. In diesem Beitrag werden die Ergebnisse einer Umfrage unter den Teilnehmern der von Local Motors ausgerichteten Airbus Cargo Drone Challenge vorgestellt. Wir finden auch in diesem eher kompetitiv ausgerichteten Wettbewerb starke Anzeichen für kollaboratives Verhalten der Nutzer, was die These bestätigt, dass es auch auf individueller Ebene eine Form von “Koopetition” geben kann.
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Moritz, M., Redlich, T., Wulfsberg, J. (2018). Kollaboration und Wettbewerb bei Ideenwettbewerben – eine Userperspektive. In: Redlich, T., Moritz, M., Wulfsberg, J. (eds) Interdisziplinäre Perspektiven zur Zukunft der Wertschöpfung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-20265-1_24
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