Abstract
The first part of this dissertation is dedicated to presenting an outline of the topics and research problems which this thesis is concerned with, and an overview of how these issues are being addressed. First, servitization is introduced as a promising competitive strategy for firms looking to achieve sustainable competitiveness within ever more dynamic markets with global competition and increasingly individual customer needs (chapter 1). Subsequently, the research gap which is being addressed through this dissertation is presented (chapter 2).
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© 2018 Springer Fachmedien Wiesbaden GmbH
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Posselt, T. (2018). Setting the Stage. In: Organizational Competence for Servitization . Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-20096-1_1
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DOI: https://doi.org/10.1007/978-3-658-20096-1_1
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-20095-4
Online ISBN: 978-3-658-20096-1
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