Abstract
This chapter starts with a brief introduction to the research setting to justify my reasons for choosing the 3D printing domain (also referred to as additive manufacturing) for the empirical study (section 4.1). I subsequently provide a detailed description of the quantitative online survey used to collect the data (section 4.2). This portrayal covers the layout and sequence of the online survey (section 4.2.1), the selection and manipulation of the new product ideas to be evaluated (section 4.2.2), as well as the operationalization of the theoretical constructs and their transformation into concrete items and measures (section 4.2.3).
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© 2018 Springer Fachmedien Wiesbaden GmbH
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Denker, F. (2018). Research design. In: The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas . Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-19784-1_4
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DOI: https://doi.org/10.1007/978-3-658-19784-1_4
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-19783-4
Online ISBN: 978-3-658-19784-1
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