Skip to main content

Media Effects on Positive and Negative Learning

  • Chapter
  • First Online:

Abstract

While educational science in the past mainly focused on students’ formal or intentional learning from courses, textbooks, or online tutorials in university contexts, communication science usually deals with ordinary citizens’ informal or unintentional learning from the mass media in everyday life. One of the general aims of the PLATO project is to bring these research traditions together. Therefore, this paper sums up research on media effects on positive and negative learning recently conducted; our studies show that media coverage is often biased and news media, therefore, contribute to negative as well as positive learning. Which kind of learning occurs, heavily depends on the way information is presented.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   69.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   89.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Bibliography

  • Chaiken, S., & Trope, Y. (Eds.). (1999). Dual-process theories in social psychology. New York: Guildford.

    Google Scholar 

  • D’Alessio, D., & Allen, M. (2000). Media bias in presidential elections: A meta-analysis. Journal of Communication, 50(4), 133–156.

    Google Scholar 

  • Epstein, R., & Robertson, R. E. (2015). The search engine manipulation effect (SEME) and its possible impact on the outcomes of elections. Proceedings of the National Academy of Sciences of the United States of America, 112(33), E4512–E4521.

    Google Scholar 

  • Frey, D. (1986). Recent research on selective exposure to information. Advances in Experimental Social Psychology, 19, 41–76.

    Google Scholar 

  • Galtung, J., & Ruge, H. M. (1965). The Structure of Foreign News. The Presentation of the Congo, Cuba and Cyprus Crises in Four Norwegian Newspapers. Journal of Peace Research, 2, 64–91.

    Google Scholar 

  • Geiß, S., Weber, M., & Quiring, O. (2016). Frame competition after key events: A longitudinal study of media framing of economic policy after the Lehman Brothers bankruptcy 2008–2009. International Journal of Public Opinion Research, published online first 16 May 2016.

    Google Scholar 

  • Haßler, J., Maurer, M., & Oschatz, C. (2014). Media logic and political logic online and offline: The case of climate change communication. Journalism Practice, 8, 326–341.

    Google Scholar 

  • Haßler, J., Maurer, M., & Oschatz, C. (2017). Der Einfluss des Involvements und des Blickverhaltens auf den Wissenserwerb von Onlinenutzern. Paper presented at the Jahrestagung der Fachgruppe Rezeptions- und Wirkungsforschung der DGPuK, Erfurt.

    Google Scholar 

  • Heinbach, D., Ziegele, M., & Quiring, O. (2017). Sleeper Effect from Below. Long-Term Effects of Source Credibility and User Comments on the Persuasiveness of News Articles. Paper presented at the Annual Conference of the International Communication Association, San Diego, CA

    Google Scholar 

  • Krippendorff, K. (2004). Content analysis: An introduction to its methodology (2 ed.). Thousand Oaks, CA: Sage.

    Google Scholar 

  • Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication, 50(1), 46–70.

    Google Scholar 

  • Maurer, M. (2008). Wissensvermittlung im Wahlkampf. Ursachen und Folgen politischen Wissenserwerbs im Bundestagswahlkampf 2005. In C. Wünsch, W. Früh & V. Gehrau (Eds.), Integrative Modelle in der Rezeptions- und Wirkungsforschung: Dynamische und transaktionale Perspektiven (pp. 65–80). München: Verlag Reinhard Fischer.

    Google Scholar 

  • Maurer, M. (2009). Wissensvermittlung in der Mediendemokratie. Wie Medien und politische Akteure die Inhalte von Wahlprogrammen kommunizieren. Politische Vierteljahresschrift, Sonderheft 42, 151–173.

    Google Scholar 

  • Maurer, M. (2011). Wie Journalisten mit Ungewissheit umgehen. Eine Untersuchung am Beispiel der Berichterstattung über die Folgen des Klimawandels. Medien & Kommunikationswissenschaft, 59, 60–74.

    Google Scholar 

  • Maurer, M., & Oschatz, C. (2016). The influence of online media on political knowledge. In G. Vowe & P. Henn (Eds.), Political communication in the online world (pp. 73-87). New York: Routledge.

    Google Scholar 

  • Maurer, M., & Reinemann, C. (2006). Learning versus knowing: Effects of misinformation in televised debates. Communication Research, 33, 489–506.

    Google Scholar 

  • McQuail, D. (2005). Mass Communication Theory (5. ed.). London: Sage.

    Google Scholar 

  • Mitchell, M. L., & Mulherin, H. J. (1994). The impact of public information on the stock market. Journal of Finance, 49(3), 923–950.

    Google Scholar 

  • Norris, P. (2001). Digital divide. Citizen engagement, information poverty, and the internet worldwide. Cambridge: Cambridge University Press.

    Google Scholar 

  • Oschatz, C., Maurer, M., & Haßler, J. (2015). Klimawandel im Netz. Die Digitalisierung von Informationskanälen und ihre Folgen für die Öffentlichkeit. In O. Hahn, R. Hohlfeld & T. Knieper (Eds.), Digitale Öffentlichkeit (pp. 149-163). Konstanz: UVK.

    Google Scholar 

  • Oschatz, C., Maurer, M., & Haßler, J. (2017). Media effects on the acquisition of knowledge on the consequences of climate change: A panel study. Unpublished research paper.

    Google Scholar 

  • Potter, W. J. (2012). Media effects. Thousand Oaks, CA: SAGE.

    Google Scholar 

  • Quiring, O. (2003). Die Fernsehberichterstattung über die Arbeitslosigkeit und ihr Einfluss auf wahlrelevante Vorstellungen der Bevölkerung – eine Zeitreihenanalyse 1994-1998. Publizistik, 48, 1–24.

    Google Scholar 

  • Quiring, O., Kepplinger, H. M., & Weber, M. (2013). Lehman Brothers und die Folgen: Berichterstattung zu wirtschaftlichen Interventionen des Staates. Wiesbaden: Springer VS.

    Google Scholar 

  • Reinemann, C., Maurer, M., Zerback, T., & Jandura, O. (2013). Die Spätentscheider. Medieneinflüsse auf kurzfristige Wahlentscheidungen. Wiesbaden: Springer VS.

    Google Scholar 

  • Rubin, A. M. (2002). The uses-and-gratification perspective of media effects. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 525-548). Mahwah, NJ: Lawrence Erlbaum Associates.

    Google Scholar 

  • Schäfer, M., Quiring, O., Rossmann, C., Hastall, M. R., & Baumann, E. (Eds.). (2015). Gesundheitskommunikation im gesellschaftlichen Wandel. Baden-Baden: Nomos.

    Google Scholar 

  • Schäfer, S., Schmitt, J. B., & Schemer, C. (2017). The more the better?! An experiment on the influence of political Facebook news posts on subjective knowledge. Paper presented at the Annual Conference of the International Communication Association, San Diego, CA.

    Google Scholar 

  • Schultz, T., Jackob, N., Ziegele, M., Quiring, O., & Schemer, C. (2017). Erosion des Vertrauens zwischen Medien und Publikum? Media Perspektiven, 5, 246-259.

    Google Scholar 

  • Slater, M. D. (2004). Operationalizing and analyzing exposure: The foundation of media effects research. Journalism & Mass Communication Quarterly, 81(1), 168–183.

    Google Scholar 

  • Sunstein, C. R. (2001). Republic.com. Princeton: Princeton University Press.

    Google Scholar 

  • Tichenor, P., J., Donohue, G. A., & Olien, C. N. (1970). Mass media flow and differential growth in knowledge. Public Opinion Quarterly, 34(2), 159–170.

    Google Scholar 

  • Ziegele, M., & Quiring, O. (2013). Conceptualizing Online Discussion Value. A Multidimensional Framework for Analyzing User Comments on Mass-Media Websites. Annals of the International Communication Association, 37, 125–153.

    Google Scholar 

  • Ziegele, M., Weber, M., Quiring, O., & Breiner, T. (2017). The dynamics of online news discussions: Effects of news articles and reader comments on users’ involvement, willingness to participate, and the civility of their contributions. Information, Communication & Society, published online first 12 May 2017.

    Google Scholar 

  • Zlatkin-Troitschanskaia et al. (2017). Positive Learning in the Age of Information. Unpublished Manuscript, Draft Proposal Cluster of Excellence, Johannes Gutenberg University Mainz.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding authors

Correspondence to Marcus Maurer or Oliver Quiring .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Fachmedien Wiesbaden GmbH

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Maurer, M., Quiring, O., Schemer, C. (2018). Media Effects on Positive and Negative Learning. In: Zlatkin-Troitschanskaia, O., Wittum, G., Dengel, A. (eds) Positive Learning in the Age of Information. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-19567-0_11

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-19567-0_11

  • Published:

  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-19566-3

  • Online ISBN: 978-3-658-19567-0

  • eBook Packages: EducationEducation (R0)

Publish with us

Policies and ethics