The service-dominant logic perspective on service innovation in service systems
After the presentation of the research design and structure of this thesis, this third part of the thesis presents the theory lens to be applied, the service dominant logic. First, to create a shared understanding of the concept “service innovation”, chapter 1 introduces the three research streams in services: the assimilation, demarcation and synthesis approach. Next, the service-dominant logic is introduced, as a theory lens to look at service innovation embedded in service systems in chapter 2.
Unable to display preview. Download preview PDF.