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Research design

  • Julia M. JonasEmail author
Chapter
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)

Abstract

The following section will present the research design of this thesis, to explain how this thesis approaches the research questions “Who is getting integrated, in which mode, and in which stage of the service innovation process?” and “What are affecting factors for stakeholder integration and what effects does stakeholder integration have?”. First, it will introduce the constructivist research paradigm as the basis for the chosen research design, case study research, in chapter 1. Second, the case study approach and the reasons for choosing this research method will be described in detail in chapter 2.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2018

Authors and Affiliations

  1. 1.Friedrich-Alexander-Universität Erlangen-NürnbergNürnbergGermany

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