• Julia M. JonasEmail author
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)


What decides if a service innovation will be successful, or not? If you ask Google, you will receive a vast variety of answers by search engine optimised innovation consultancies, individual bloggers and multi-national consulting firms: Crossdisciplinary, (eco-)systems thinking and “having key stakeholders on board” are amongst the often cited factors that decide whether innovation will develop into a success or a failure.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2018

Authors and Affiliations

  1. 1.Friedrich-Alexander-Universität Erlangen-NürnbergNürnbergGermany

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