Relationship quality in business to business customer-supplier relationships

Abstract

This chapter introduces the concept of relationship quality and presents the relevant conclusions of state-of-the-art customer relationship research and customer relationship marketing. A particular focus is on customer relationship marketing, as looking into this field of study provides an improved understanding of the various types, dimensions, and determinants of buyer-seller relationships. Furthermore, this chapter introduces the crucial factors that will allow for a comparison with the family business sector.