Discussion and implications
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In order to systematically uncover the relevant streams of research on cognitive distance, as mentioned in research question 1, I applied co-citation analysis, a semantic similarity measure that helps to generate networks of scientific documents based on the frequency with which two documents are cited together (Schweisfurth, 2012; Small, 1973). Four scientific journal databases were systematically searched yielding a final data set of 261 publications in 13 clusters, of which eight are relevant for the purposes of this study.
KeywordsTarget Group Social Distance Idea Quality User Involvement Temporal Distance
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