Abstract
This chapter lays out the methodology (chapter 7.1) and analysis of the experimental study (chapter 7.2).
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© 2017 Springer Fachmedien Wiesbaden GmbH
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Marwede, M. (2017). Distance effects in product development for silver agers. In: Product Development for Distant Target Groups . Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18325-7_7
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DOI: https://doi.org/10.1007/978-3-658-18325-7_7
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-18325-7
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