Abstract
The aim of the pre-study is threefold. Silver agers as a target group comprise a diverse range of customers with different values, attitudes, needs and wants, since individual differences tend to increase over the course of life (Kohlbacher & Herstatt, 2011). Thus, the first aim of the pre-study is to characterise travelling silver agers depending on their personal dispositions and characteristics, their demographic backgrounds and their air travel patterns and habits.
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© 2017 Springer Fachmedien Wiesbaden GmbH
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Marwede, M. (2017). Pre-study – Analysis of silver agers’ personal dispositions and air travel customer experiences. In: Product Development for Distant Target Groups . Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18325-7_6
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DOI: https://doi.org/10.1007/978-3-658-18325-7_6
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-18325-7
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