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Discussion, reflection and conclusions

Chapter
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Abstract

At first glance, the evolution of marketing and PR thought shows many similarities (see fig. 2). In both fields, the disciplinary development can be divided into four eras. Their evolution proceeded astonishingly parallel although PR lagged behind by circa 20 years.

Keywords

Corporate Social Responsibility Triple Bottom Line Logical Empiricism Social Science Discipline Basic Perspective 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.LeipzigGermany

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