Abstract
At first glance, the evolution of marketing and PR thought shows many similarities (see fig. 2). In both fields, the disciplinary development can be divided into four eras. Their evolution proceeded astonishingly parallel although PR lagged behind by circa 20 years.
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Dühring, L. (2017). Discussion, reflection and conclusions. In: Reassessing the Relationship between Marketing and Public Relations. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-18034-8_6
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DOI: https://doi.org/10.1007/978-3-658-18034-8_6
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