Abstract
As outlined in the introduction, this study uses an explicit philosophical framework in form of the overall development of the philosophy of science. It is argued that the evolution of the marketing and the PR discipline happened against the backdrop of broader trends within society in general and within the philosophy of science in particular.
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© 2017 Springer Fachmedien Wiesbaden GmbH
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Dühring, L. (2017). The Philosophy of the Social Sciences. In: Reassessing the Relationship between Marketing and Public Relations. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-18034-8_3
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DOI: https://doi.org/10.1007/978-3-658-18034-8_3
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Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-18033-1
Online ISBN: 978-3-658-18034-8
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