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State of Research

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Abstract

The academic debate on the relationship between marketing and PR started in the late 1970s (Kotler & Mindak, 1978). That was about the time when PR departments and agencies became serious partners – or rivals – of marketing professionals. Since the late seventies both the academic debate and the relationship between both functions in business practice have experienced different phases and foci.

Keywords

Public Relation Corporate Identity Marketing Communication Corporate Communication Marketing Function 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.LeipzigGermany

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