Abstract
With increased debate on the public broadcasters’ role in society (and the market) comes a boosted importance of accountability. To whom and how are public broadcasters held accountable for their performance in the public interest? This chapter analyses how transparency of the public broadcaster Vlaamse Radio- en Televisieomroeporganisatie (VRT) in Flanders is enforced, and whether PSM policy-making itself can be considered transparent. After briefly explaining the ins and outs of public broadcasting in Flanders, it provides an overview of the most important transparency instruments, rules and bodies. Subsequently, it addresses the ways in which PSM policies are being increasingly developed on the basis of multi-stakeholder-based processes and whether these contribute to more transparent policy-making in this area. Finally, the chapter develops some policy suggestions of how to increase VRT transparency.
This is a preview of subscription content, log in via an institution.
Notes
References
Baldi, P. (2007). Media accountability in Europe: A fragmented picture. In P. Baldi & U. Hasebrink (eds.), Broadcasters and citizens in Europe: Trends in media accountability and viewer participation (pp. 17–32). Bristol: Intellect.
Bardoel, J. (2003). Back to the public? Assessing public broadcasting in the Netherlands. Javnost – The Public, 10(3), 81–96.
Born, G. (2003). From Reithian ethic to managerial discourse: Accountability and audit at the BBC. Javnost – The Public, 10(2), 63–80.
Brants, K. (2003). Auditing public broadcasting: Its theory and practice. Javnost – The Public, 10(3), 5–11.
Buckley, S., et al. (2008). Broadcasting, voice and accountability: A public interest approach to policy, law and regulation. Ann Arbor: University of Michigan Press.
Coppens, T. (2003). Digital public broadcasting in Flanders: Walking the tightrope. Telematics and Informatics, 20(2), 143–159.
Debackere, J., & Bauwens, D. (11. May 2016). Kennen we binnenkort het loon van Peter Van De Veire? De Morgen. http://www.demorgen.be/tvmedia/vrt-moet-toplonen-prijsgeven-b151fb8e/. Accessed 12. Jan 2017.
Dhoest, A., Van den Bulck, H., Vandebosch, H., & Dierckx, M. (2010). De publieke omroepopdracht gewikt en gewogen: Publieksbevraging over de toekomstige taak van de VRT [Public survey on the future mission of the VRT]. Antwerp: Antwerp University.
Donders, K. (2012). Public service media and policy in Europe. Basingstoke: Palgrave Macmillan.
Donders, K. (2015). State aid to public service media: European Commission decisional practice before and after the 2009 Broadcasting Communication. European State Aid Law Quarterly, 14(1), 68–87.
Donders, K., & Raats, T. (2012). Analyzing national practices after European state aid control: Are multi-stakeholder negotiations beneficial for public service broadcasting? Media, Culture and Society, 34(2), 162–180.
Donders, K., & Van den Bulck, H. (2016). Naar een nieuwe beheersovereenkomst. Multistakeholderonderhandelingen en politiek. In T. Raats, H. Van den Bulckand, & L. d’Haenens (eds.), Een VRT voor morgen, of morgen geen VRT meer? Publieke omroep tussen politiek, publiek, partners en concurrenten [A VRT for tomorrow, or no longer a VRT tomorrow? PSB between politics, public, partners and competitors] (pp. 179–199). Kalmthout: Pelckmans.
Donders, K., Raats, T., Moons, A., & Walravens, N. (2010). De toekomstige plaats en rol van de openbare omroep in Vlaanderen: Een stakeholderbevraging [The future role and position of the VRT: A stakeholder inquiry for the Department of Culture, Youth, Media and Sports]. Brussels: IBBT/SMIT/IES.
Goossens, C. (1998). Radio en televisie in Vlaanderen: Een geschiedenis [Radio and television in Flanders: A history]. Leuven: Davidsfonds.
Lowe, G. F. (Ed.). (2010). The public in public service media. Göteborg: Nordicom.
Patten, C. (5. May 2016). The future of the BBC. Huffington Post. http://www.huffingtonpost.co.uk/chris-patten/the-future-of-the-bbc_b_9848046.html. Accessed 12. Jan 2017.
Paulussen, S., et al. (2015). De Vlaming over de VRT: Publieksbevraging 2015 [The Flemish and the VRT: Public survey 2015]. Antwerp: Universiteit Antwerpen en Brussel.
Raats, T., Van den Bulck, H., & d’Haenens, L. (eds.). (2016). Een VRT voor morgen, of morgen geen VRT meer?‘ Publieke omroep tussen politiek, publiek, partners en concurrenten [A VRT for tomorrow, or no longer a VRT tomorrow? PSB between politics, public, partners and competitors]. Kalmthout: Pelckmans.
Raats, T., Evens, T., Vanhaeght, A.-S., Ruelens, S. & Loisen, J. (2015). Stakeholderbevraging ter voorbereiding van de nieuwe beheersovereenkomst van de VRT met de Vlaamse Regering [Stakeholder inquiry in preparation of the new VRT management contract with the Flemish government]. Brussels: iMinds-SMIT/ iMinds-MICT.
Saeys, F. (2007). Statuut, organisatie en financiering van de openbare televisieomroep in Vlaanderen [Statute, organization and financing of the public broadcaster in Flanders]. In A. Dhoest & H. Van Den Bulck (eds.), Publieke televisie in Vlaanderen: een geschiedenis [Public television in Flanders: A history] (pp. 23–52). Gent: Academia Press.
Van den Bulck, H., & Donders, K. (2014). Of discourses, stakeholders and advocacy coalitions in media policy: Tracing negotiations towards the new management contract of Flemish public broadcaster VRT. European Journal of Communication, 29(1), 83–99.
Vlaamse Regering and VRT. (2015). VRT beheersovereenkomst 2016–2020 [VRT management contract 2016–2020]. Brussels: VRT and Flemish Government.
Voorhoof, D. (1995). Mediabeleid en mediarecht in Vlaanderen [Media policy and law in Flanders]. In J.-C. Burgelman, D. Biltereyst, & C. Pauwels (eds.), Audiovisuele media in Vlaanderen: analyse en beleid [Audiovisual media in Flanders: Analysis and policy] (S. 187–212). Brussels: VUB Press.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Donders, K., Raats, T. (2018). Flanders: Increasing Transparency of Public Service Media through Stakeholder Involvement in Policy-Making?. In: Herzog, C., Hilker, H., Novy, L., Torun, O. (eds) Transparency and Funding of Public Service Media – Die deutsche Debatte im internationalen Kontext. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-17997-7_4
Download citation
DOI: https://doi.org/10.1007/978-3-658-17997-7_4
Published:
Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-17996-0
Online ISBN: 978-3-658-17997-7
eBook Packages: Social Science and Law (German Language)