Thermomix by Vorwerk – A New Way of Cooking

Zusammenfassung

Thermomix’s outstanding performance has caught the attention of many competitors in the kitchen appliance industry. Competitors are trying to gain market share using various strategies from emulating Vorwerk’s leading product with high quality machines at similar prices to offering machines with fewer functions at a lower cost. Vorwerk’s strong and sustainable business model combined with the high quality standard of the Thermomix make it difficult for competitors to offer similar products that could seriously challenge Vorwerk’s hold on the market.