Skip to main content

Spectacular Precarity the Condition of Knowledge Workers in the Context of Informational Capitalism

  • Chapter
  • First Online:
Precarity within the Digital Age

Abstract

The goal of this paper is to revisit the media theory-informed framework originally advanced by Debord’s Society of the Spectacle in order to acknowledge the changes implied by the shift to a post-fordist information and knowledge driven capitalism. We use the Debordian theory as a lens through which we critically explore both the subjective and objective conditions of precarious labor. More specifically, we will make reference to the concrete setting of informational/knowledge labor in Turin by reporting excerpts of interviews with professionals and their precarious conditions. That will provide an empirical engagement with the subjectivities inhabiting what we define as the Spectacle of precarization, a condition of labor mediated by current information and communication technologies that describes precarity as being characterized by the tensions between autonomy and exploitation, informality and stable structures of value creation. We claim that the notion of Spectacle contributes to explain how informational capitalism produces precarity by creating both a stable system of representation for collectively shared meanings and practices of knowledge working, at the same time, producing a scenario that systematically places its actors in a dependable condition of impermanence.

Research focus: Knowledge work, flexibility and precariousness.

Research focus: Critical Media Studies, Digital Labor.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 44.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    If alienation in the Marxist literature mainly implies the loss of control over productive processes and, more generally, over free conscious activity, then the Spectacle appears as alienation par excellence because it mediates through signs the way we perceive reality, thus inevitably shaping it.

  2. 2.

    We refer to the set autonomy versus heteronomy as two competing principles that help us discerning the difference in terms of disciplinization (i.e., externally controlled) and self-disciplinization (internally controlled) that characterize the shift from a heteronomic Fordist model of working and a more autonomic Post-Fordist one.

  3. 3.

    We refer here to the overtly negative depiction of knowledge workers laboring conditions in the context of internet economy, that is meant to reject the glamorous world painted by few “net winners” of Sylicon Valley.

References

  • Armano, E. (2010a). Precarietà e innovazione nel postfordismo. Una ricerca qualitativa sui lavoratori della conoscenza a Torino. Bologna: Odoya.

    Google Scholar 

  • Armano, E. (Ed.) (2010b). Racconti di precarietà e innovazione nella società della conoscenza. Interviste biografiche raccolte tra l’autunno del 2006 e la primavera del 2007 durante gli eventi della Torino postfordista. Bologna: I libri di Emil.

    Google Scholar 

  • Armano, E., & Murgia, A. (2013). The precariousnesses of young knowledge workers. A subject-oriented approach. Global Discourse, 3(3–4), 486–501.

    Google Scholar 

  • Armano, E., Risi, E., & Mattiucci, C. (2014). Precariousness and spaces in digital society, Special issue of lo Squaderno no. 31, March 2014. URL: http://www.losquaderno.Professionaldreamers.net/?cat=164 . Last Accessed: 18 November 2016.

  • Arvidsson, A., & Colleoni, E. (2012). Value in informational capitalism and on the Internet. The Information Society, 28(3), 135–150.

    Google Scholar 

  • Bertaux, D. (1997). Les récits de vie. Paris: Editions Nathan.

    Google Scholar 

  • Boltanski, L., & Chiappello, E. (1999). Le nouvel esprit du capitalisme. Paris: Gallimard.

    Google Scholar 

  • Bourdieu, P. (1986) The Forms of Capital. In J. G. Richardson (Eds.), Handbook of Theory and Research for the Sociology of Education, New York: Greenwood Press.

    Google Scholar 

  • Briziarelli, M. (2014). The dialectics of voluntariat 2.0: Producing neoliberal subjectivity through Facebook. Sociologia del Lavoro, 134, 133–144.

    Google Scholar 

  • Bruns, A. (2008). Blogs, Wikipedia, Second life, and Beyond: From Production to Produsage. New York: Peter Lang.

    Google Scholar 

  • Bunyard, T. (2014). A genealogy and critique of Guy Debord’s theory of the Spectacle. URL https://www.academia.edu/11843720/A_Genealogy_and_Critique_of_Guy_Debords_Theory_of_Spectacle_-_PhD_Thesis. Last Accessed: 18 November 2016.

  • Castells, M. (2002). The Rise of the Network Society. Oxford: Blackwell Publishers.

    Google Scholar 

  • Codeluppi, V. (2007). La vetrinizzazione sociale. Il processo di spettacolarizzazione degli individui e della società. Torino: Bollati Boringhieri.

    Google Scholar 

  • Codeluppi, V. (2015). Mi metto in vetrina. Selfie, Facebook, Apple, Hello Kitty, Renzi e altre «vetrinizzazioni». Milano: Mimesis.

    Google Scholar 

  • Couldry, N., & Hepp, A. (2013). Conceptualizing Mediatization: Contexts, Traditions, Arguments. Communication Theory 23, 191–202.

    Google Scholar 

  • Dardot, P., & Laval, C. (2009). La nuova ragione del mondo. Critica della razionalità neoliberista. Roma: Derive approdi.

    Google Scholar 

  • Debord, G. (1967). The Society of the Spectacle. London: Verso.

    Google Scholar 

  • Debord, G. (1990). Comments on the Society of the Spectacle. London: Verso.

    Google Scholar 

  • Fisher, E. (2012). How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites. TripleC-Open Access Journal for a Global Sustainable Information Society 10(2), 171–183.

    Google Scholar 

  • Florida, R. (2006). La classe creativa spicca il volo. La fuga dei cervelli: chi vince e chi perde. Milano: Mondatori.

    Google Scholar 

  • Fuchs, C. (2014). Social Media: A Critical Introduction. London: Sage.

    Google Scholar 

  • Gorz, A. (2003). L’Immateriale. Conoscenza, valore e capitale. Milano: Bollati Boringhieri.

    Google Scholar 

  • Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe & P. Willis (Eds.) Culture, Media, Language (pp. 128–138). London: Hutchinson.

    Google Scholar 

  • Harvey, D. (2005). Brief history of neoliberalism. Oxford: Oxford University Press.

    Google Scholar 

  • Hjarvard, S. (2008). The Mediatization of Religion: A Theory of the Media as Agents of Religious Change. Northern Lights 2008. Film & Media Studies Yearbook. Volume 6(1), pp. 9–26.

    Google Scholar 

  • Johnson, M. (2015) Precariat: Labour, Work and Politics, New York: Routledge.

    Google Scholar 

  • Krotz, F. (2009). Mediatization: A Concept With which to grasp media and Societal Change. In K. Lundby (Ed.) Mediatization: Concept, Changes, Consequences (pp. 19–38). New York: Peter Lang.

    Google Scholar 

  • Lazzarato, M. (1997). Lavoro Immateriale. Forme di vita e produzione di soggettività. Verona: Ombre Corte.

    Google Scholar 

  • Lessard, B. & Baldwin, S. (2000). Net Slaves: true Tales of Working the Web. New York, McGraw-Hill.

    Google Scholar 

  • Lovink, G., & Rossiter, N. (2007). MyCreativity Reader. A Critique of Creative Industries, Amsterdam: Institute of Network Cultures.

    Google Scholar 

  • Lukács, G. (1971). History and Class Consciousness: Studies in Marxist Dialectics. Cambridge. Mass: Mit Press.

    Google Scholar 

  • Lund, A. (2014). Playing, Gaming, Working and laboring: Framing the concepts and relations. TripleC-Open Access Journal for a Global Sustainable Information Society 12 (2), 735–801.

    Google Scholar 

  • Martin Barbero, J. (1992). Communication, Culture and Hegemony. London: Sage.

    Google Scholar 

  • Marx, K., & Engels, F. (1973). The German Ideology. New York: International Publishers.

    Google Scholar 

  • Marx, K. (1990 [1867]). Capital: A critique of political Economy. Volume 1. London: Penguin Classics.

    Google Scholar 

  • Morini, C. & Fumagalli, A. (2009). La vita messa a lavoro: verso una teoria del valore-lavoro. Sociologia del Lavoro, 115, p. 95–116.

    Google Scholar 

  • Pizzorno, A. (2007). Il velo della diversità. Studi su razionalità e riconoscimento. Bologna: Il Mulino.

    Google Scholar 

  • Ross, A. (2009) Nice Work if You can get it: Life and Labor in Precarious Times. New York: New York University Press.

    Google Scholar 

  • Salecl, R. (2010). Choice. London: Profile Books.

    Google Scholar 

  • Sennett, R. (2001). L’uomo flessibile. Le conseguenze del nuovo capitalismo sulla vita personale. Milano: Feltrinelli.

    Google Scholar 

  • Silverstone, R. (2005). The Sociology of Mediation and Communication. In C. Calhoun, C., Rojek, & B. S. Turner (Eds.). The SAGE Handbook of Sociology (pp. 188–207). London: Sage.

    Google Scholar 

  • Shirky, C. (2009). Uno per uno, tutti per tutti. Torino: Codice Edizioni.

    Google Scholar 

  • Standing, G. (2011). The Precariat. The New and Dangerous Class. London: Bloomsbury Academic.

    Google Scholar 

  • Supiot, A. (1999). Au-delà de l’emploi. Paris: Flammarion.

    Google Scholar 

  • Terranova, T. (2000). Free labor: Producing culture for the digital economy. Social text, 18(2), 33–58.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Marco Briziarelli .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Briziarelli, M., Armano, E. (2017). Spectacular Precarity the Condition of Knowledge Workers in the Context of Informational Capitalism. In: Heidkamp, B., Kergel, D. (eds) Precarity within the Digital Age. Prekarisierung und soziale Entkopplung – transdisziplinäre Studien. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-17678-5_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-17678-5_5

  • Published:

  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-17677-8

  • Online ISBN: 978-3-658-17678-5

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics