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Online-/Offline Shopping

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Wirtschaftsinformatik in Theorie und Praxis

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Zusammenfassung

Der Artikel beschreibt die Möglichkeiten, die sich durch den Einsatz von Online-Dienstleistungen für Offline-Händler ergeben. Insbesondere Händler, die gleichzeitig einen Online-Shop wie ein grosses Filialnetz besitzen, profitieren von diesen Ansätzen.

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Author information

Authors and Affiliations

  1. ZHAW School of Engineering, Winterthur, Schweiz

    Henrik Stormer

Authors
  1. Henrik Stormer
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Correspondence to Henrik Stormer .

Editor information

Editors and Affiliations

  1. Institut für Wirtschaftsinformatik, Universität Bern, Bern, Switzerland

    Edy Portmann

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Stormer, H. (2017). Online-/Offline Shopping. In: Portmann, E. (eds) Wirtschaftsinformatik in Theorie und Praxis. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-658-17613-6_10

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