Zusammenfassung
Over the last few years, wearable technology such as smartwatches and fitness trackers have gained widespread popularity among consumers. Commercial institutions increasingly try to leverage wearable devices in their business models and value chains, encouraging customer to share their biometric data. This chapter describes examples of new business alliances and service ecosystems between health insurance and other industries to develop synergies and market growth while mitigating privacy concerns of consumers.
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Tuzovic, S., Mathews, S. (2017). Points for Fitness – How Smart Wearable Technology Transforms Loyalty Programs. In: Bruhn, M., Hadwich, K. (eds) Dienstleistungen 4.0. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17552-8_18
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