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Material Love in the Digital Age – Comparing Perceived Consumer Value of Digital versus Physical Products

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Zusammenfassung

Extant research supports that consumers prefer digital and physical books for different reasons and purposes; thus, a reexamination of customer value conceptualizations is warranted. Conducting focus groups sub-divided into generational cohorts, we find that physical and digital books represent different product categories, providing distinctly different value, and supporting a service marketing approach in the digital realm.

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Author information

Authors and Affiliations

  1. Norton School, N Park Ave 650, 85721, Tucson, AZ, Arizona, USA

    Silvia Van Riper & Sabrina V. Helm

  2. School of Business, Woodbury University, Glenoaks Blvd. 7500 N, 91505, Burbank, CA, USA

    Tony Stovall

Authors
  1. Silvia Van Riper
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  2. Sabrina V. Helm
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  3. Tony Stovall
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Correspondence to Silvia Van Riper .

Editor information

Editors and Affiliations

  1. Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Universität Hohenheim , Stuttgart, Germany

    Karsten Hadwich

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Van Riper, S., Helm, S.V., Stovall, T. (2017). Material Love in the Digital Age – Comparing Perceived Consumer Value of Digital versus Physical Products. In: Bruhn, M., Hadwich, K. (eds) Dienstleistungen 4.0. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17550-4_20

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  • DOI: https://doi.org/10.1007/978-3-658-17550-4_20

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-17549-8

  • Online ISBN: 978-3-658-17550-4

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