Abstract
The Preference-Driven Lead User Method focuses on challenges that are derived from the traditional lead user method. The major methodological adaption is formed by addressing the basic research question “Can the lead user method and preference measurement be combined to result in an integrated method for new product development and outperform the standard sequential development?”.
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© 2017 Springer Fachmedien Wiesbaden GmbH
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Sänn, A. (2017). The Preference-Driven Lead User Method. In: The Preference-Driven Lead User Method for New Product Development. Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17263-3_4
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DOI: https://doi.org/10.1007/978-3-658-17263-3_4
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-17262-6
Online ISBN: 978-3-658-17263-3
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