Abstract
Surveying consumer preferences in a direct way is necessary to understand needs of ordinary consumers and the addressed market. Self-explicated measurement, for example, represents a compositional method. Typically, respondents are asked to rate attributes and attribute levels that are important for future products.
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Sänn, A. (2017). Consumer Preferences. In: The Preference-Driven Lead User Method for New Product Development. Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17263-3_3
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DOI: https://doi.org/10.1007/978-3-658-17263-3_3
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-17263-3
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