Abstract
It is crucial for businesses to generate innovations in order to promote growth and establish themselves competitively in a market through new product lines. This requires the generation of truly successful innovations and a certain trust by the senior management to the applied methods, which may result in an unexpected outcome. A huge amount of a company’s resources and methodological knowledge is further required to transform theoretical knowledge from innovation management into practical application.
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© 2017 Springer Fachmedien Wiesbaden GmbH
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Sänn, A. (2017). Lead User Product Development. In: The Preference-Driven Lead User Method for New Product Development. Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17263-3_2
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DOI: https://doi.org/10.1007/978-3-658-17263-3_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-17262-6
Online ISBN: 978-3-658-17263-3
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