Structures and Professionalization of Public Relations in National Sports Governing Bodies – a Comparison Between Austria and Germany

  • Torsten Wojciechowski
Conference paper


This paper investigates the structure and the amount of professionalization of public relations in national sports governing bodies in Austria and Germany. The empirical study uses the statutes and the websites of these organizations as sources of data. The findings shows the similarities and the differences between both countries and emphasizes the relevance of the organizations size, the regulation in the statutes, and the Olympic status for the professionalization of public relations of the national sports governing bodies.


Public Relation Professional Staff Sport Organization Professional Sport Sport Communication 
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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Department Wirtschaft & GesellschaftFachhochschule Kufstein TirolKufsteinÖsterreich

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