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Introduction

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The Effects of Framing in Gamification

Part of the book series: BestMasters ((BEST))

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Abstract

In recent years, the focus of human-computer interaction (HCI) research shifted from usability aspects of digital products to a holistic view of the user experience. Thus, HCI research pays increasing attention to hedonic aspects of interactions such as affective, emotional, motivational, and aesthetic aspects of the user experience (Hassenzahl & Tractinsky, 2006). Part of this shift is the increasing interest of practitioners and researchers in the unique experiences that digital games can offer.

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Correspondence to Florian Brühlmann .

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© 2016 Springer Fachmedien Wiesbaden GmbH

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Brühlmann, F. (2016). Introduction. In: The Effects of Framing in Gamification. BestMasters. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-16926-8_1

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