In recent years, the focus of human-computer interaction (HCI) research shifted from usability aspects of digital products to a holistic view of the user experience. Thus, HCI research pays increasing attention to hedonic aspects of interactions such as affective, emotional, motivational, and aesthetic aspects of the user experience (Hassenzahl & Tractinsky, 2006). Part of this shift is the increasing interest of practitioners and researchers in the unique experiences that digital games can offer.
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