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Ein Verfahren zur Dekomposition von Mode-Effekten in eine mess- und eine repräsentationsbezogene Komponente

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Methodische Probleme von Mixed-Mode-Ansätzen in der Umfrageforschung

Zusammenfassung

Die valide standardisierte Messung sozialer Phänomene setzt voraus, dass die Wahl des Erhebungsverfahrens keinen Einfluss auf das Antwortverhalten der Respondenten ausübt und die verfügbaren survey administration modes (z.B. persönlich, telefonisch, postalisch, webbasiert) identische Antworten auf dieselben Fragen bzw. Items hervorbringen.

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    Heinz Leitgöb

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Leitgöb, H. (2017). Ein Verfahren zur Dekomposition von Mode-Effekten in eine mess- und eine repräsentationsbezogene Komponente. In: Eifler, S., Faulbaum, F. (eds) Methodische Probleme von Mixed-Mode-Ansätzen in der Umfrageforschung. Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-15834-7_3

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