Abstract
Electric mobility has been an integral part of the BMW product strategy since the introduction of the BMW i models i3 and i8 and the expansion of the model variety by various plug-in-hybrid vehicles. Beside of changing insights of customers worldwide in terms of future mobility and growing importance of sustainability, all OEM are faced to huge challenges in fulfilling the CO2 emissions legislation in the main markets worldwide. For premium-OEMs as BMW this means an extra effort due to the wide model program also in the sportive and luxury segment. Therefore, BMW has identified the electric vehicle as a necessary approach for the future success of the company.
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© 2017 Springer Fachmedien Wiesbaden GmbH
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Pfab, X., Haese, V. (2017). Grid integration of electric vehicles. In: Liebl, J. (eds) Grid Integration of Electric Mobility. Proceedings. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-658-15443-1_9
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DOI: https://doi.org/10.1007/978-3-658-15443-1_9
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Publisher Name: Springer Vieweg, Wiesbaden
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Online ISBN: 978-3-658-15443-1
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